¡HOLA! TV – Creating a wealth of proprietary information to increase sales and distribution
Problem: ¡HOLA! TV did not have any syndicated source of information to construct an audience profile to attract premium advertisers. In order to grow, it also needed to increase its distribution.
Solution: Working with their marketing, sales, programming and distribution teams we developed this first of a series of online surveys to create a viewer profile. Working in conjunction with sales and distribution we created a sales presentation that leveraged the information and presented it in a very compelling, quantitative way.
Interesting factors: working with marketing, the survey got its own TV spot airing for a month and inviting viewers to visit the website and complete the survey. The survey had its own link on the home page as well as ran in social media. The project was so cost-efficient and successful that a separate landing page was created for subsequent surveys.
Solution: Working with their marketing, sales, programming and distribution teams we developed this first of a series of online surveys to create a viewer profile. Working in conjunction with sales and distribution we created a sales presentation that leveraged the information and presented it in a very compelling, quantitative way.
Interesting factors: working with marketing, the survey got its own TV spot airing for a month and inviting viewers to visit the website and complete the survey. The survey had its own link on the home page as well as ran in social media. The project was so cost-efficient and successful that a separate landing page was created for subsequent surveys.
