Some New Product Intros and Rebrandings

Go-To-Market

We help companies put together strategies for new products, divisions or companies that will improve their odds of success when launching.

This is a very specialized product. We come in, work with your team in establishing product launch objectives, develop the launch plan, help you implement it and go.

What the package includes:

1. Research

• Integration of proprietary research (typically from the business plan)
• Desk research (category, segment, consumer)
• Creating proprietary research (e.g., online surveys, focus groups)
• Recommendation for the acquisition of 3rd party research and negotiations with vendors (if so desired)

2. Setting up marketing and advertising objectives based on your business objectives
3. Benchmarking results
4. Communication platform
5. Marketing and advertising budgets & priorities
6. Media strategy, plan, budget, implementation (if so desired) and results tracking

• Metrics (CPP, CTR, CPM… and other metrics)

7. Messaging strategy – If so desired
8. Training for your key team members and/or personnel
9. Complete brief and documentation for your marketing team
10. Results-tracking

Flat-fee pricing according to the project’s complexity, scope and involvement. No success fee.

Download the PDF

iffective_-_product_intro_or_rebranding.pdf
File Size:	608 kb
File Type:	pdf

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