Dynaplan is how TOE and the Seven Spoke Wheel come to life

Based on the strategies we agree to during the initial phases, we then craft, first, a budget allocation that shows how much we will be spending on every action: acquisition, retention… etc.

Second, we then create the specific contact plan for each factor. For example, if the first two months of your campaign are geared towards creating sales and we agreed that at the beginning of the third month we would have an effort to get people to buy again, we will develop the messaging that pays off that objective.

The media mix, which drives the messaging, changes as the different stages come into play.