Two huge clichés
Yes. Consumers are bombarded by a zillion messages a day.
And yes. Media has gone beyond mere “fragmentation”
What is not a cliché is that your marketing and advertising budget is being pulled in a zillion directions by all the competing media trying to reach all the myriad consumer groups.
So… how do you choose?
This is how we add value:
We herd the cats. We make sure that your sales goals, consumer target groups, media channels and messaging all work together to achieve your objectives.
This is how we do it:
Discipline-agnostic: We are about persuasion, not siloed disciplines: Branding, Digital, Direct, Social... Persuasion is discipline-agnostic.
Media-agnostic: Traditional. Non-traditional. Semi-traditional. Massive. Direct. Interactive. Media are just tools, to be used as needed, when needed.
Message-specific: Every point of contact with a consumer should have a message that truly leverages it and makes it more relevant.
But not process-agnostic
We have a process called TOE. It begins at the end, with your desired results and works all the way back to your message.
We also have our “Seven Segment Wheel of Marketing” that guides strategies over time
Using these and other tools we evaluate media and messaging alternatives choosing the ones that will convert better and deliver your objectives