Six Ways I can help you achieve your goals
Training & Speaking Engagements
I am available for both, training sessions and speaking engagements. Whether you are in the business of selling, buying or planning media I can help you and your team improve.
1. Strategic Planning - from A to Z, what is the best allocation of resources to achieve your marketing goals. One of my specialties is transforming consumer insights into a real deep understanding of how consumers make purchasing decisions.
2. Develop a response model for your business. The model will help guide all the planning choices from how many people need to be reached in each consumer group all the way to how much to spend on each medium. If you don’t have the data, we can also set up ways to collect and analyze data and transform it into meaningful intelligence
3. Media: Strategy, Planning, Negotiations, Buying, Post Analysis - I have over 25 years of experience. Nationally, internationally, in "regular" mass media, direct media, digital and interactive.
4. Training - I have successfully trained hundreds of people in strategic planning and media. If you are an advertiser, I can train your team to improve not only your results but also on how to get the best results from your ad agency. If you are an ad agency, I can train your team on strategic planning, media and how to sell it successfully to your clients. If you have an organization that sells media, I can train your sales people to do a much better job.
5. Re-engineering your media department - Whether you have an in-house department, a full service one that needs modernizing or need to set up an internal unit to supervise planning and buying by a third party, I can help you navigate that successfully. I can also serve as your interium media director until you find the right candidate.
6. New Business – Finally, if you are an ad agency, I can help you lay out a strategy to increase your business. This will take you from creating and analyzing consumer insights, trends, distribution all the way to making winning presentations.